"In terms of PR it was a masterstroke taking the Olympic flame to the summit of Snowdon...Pictures of Sir Chris Bonington holding the torch aloft were beamed around the world."But now comes the crunch,
"The exact value of this fantastic worldwide coverage is not easy to quantify - but a conservative estimate would be that it generated £10 million of publicity."So where did Ceidiog Hughes get the £10 million quid come from? Is there a scientific basis for it and what exactly does it mean, does it mean that Visit Wales would need to spend £10 million to generate similar publicity or is it just a magical figure pulled out of thin air to create a headline for the Daily Post?
Unfortunately even the ‘worldwide coverage’ assertion doesn’t seem hold water as a search of the 'worldwide press agencies', the Press Association, Reuters and Agence France-Presse showed no hits for Sir Chris Bonington, the Olympics and Snowdon.
Let’s hope the Daily Post can show the evidence for this headline story and demonstrate that they did not accept it on face value without questioning the source and evidence to substantiate the claim.